How will marketers change their organic (unpaid) social media postings in the near future? A survey by

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How will marketers change their organic (unpaid) social media postings in the near future? A survey by Social Media Examiner reported that 65% of B2B marketers (marketers who focus primarily on attracting businesses) plan to increase LinkedIn organic social media postings, as compared to 43% of B2C marketers (marketers who primarily target consumers). The survey was based on 1,947 B2B marketers and 3,779 B2C marketers. The following table summarizes the results .

a. Suppose you know that the marketer is a B2B marketer. What is the probability that he or she plans to increase LinkedIn organic social media postings?

b. Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase LinkedIn organic social media postings?

c. Are the two events, increase LinkedIn postings and business focus, independent? Explain.

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a b c PIncreased use of LinkedIn B2B marketer 06502 1266 19...View the full answer

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Related Book For book-img-for-question

Statistics For Managers Using Microsoft Excel

ISBN: 9780135969854

9th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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Question Posted: Feb 14, 2022 12:30 AM

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How will marketers change their organic (unpaid) social media postings in the near future? A survey by

Question:

BUSINESS FOCUS INCREASE LINKEDIN POSTINGS? B2B B2C Total Yes 1,266 1,625 2,891 No 681 2,154 3,779 2,835 Total 1.947 5,726

Step by Step Answer:

a b c PIncreased use of LinkedIn B2B marketer 06502 1266 19...View the full answer

Statistics For Managers Using Microsoft Excel

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