How will marketers change their organic (unpaid) social media postings in the near future? A survey by Social Media Examiner reported that 65% of B2B marketers (marketers who focus primarily on attracting businesses) plan to increase LinkedIn organic social media postings, as compared to 43% of B2C marketers (marketers who primarily target consumers). The survey was based on 1,947 B2B marketers and 3,779 B2C marketers. The following table summarizes the results.

a. Give an example of a simple event.

b. Give an example of a joint event.

c. What is the complement of a marketer who plans to increase LinkedIn organic social media postings?

d. Why is a marketer who plans to increase LinkedIn organic social media postings and is a B2C marketer a joint event?

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BUSINESS FOCUS INCREASE LINKEDIN POSTINGS? B2B B2C Total Yes 1,266 1.625 2.891 No 681 2,154 2,835 Total 1,947 3,779 5,726