=+11.88 Key terms in survey questions too often are not well understood, and such ambiguity can affect
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=+11.88 Key terms in survey questions too often are not well understood, and such ambiguity can affect responses. As an example, the article “How Unclear Terms Affect Survey Data” (Public Opinion Quarterly [1992]: 218–231) described a survey in which each individual in a sample was asked, “Do you exercise or play sports regularly?” But what constitutes exercise? The following revised question was
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Statistics The Exploration And Analysis Of Data
ISBN: 9781111804138
6th Edition
Authors: John M Scheb, Jay Devore, Roxy Peck
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