=+7.42 The article The Distribution of Buying Frequency Rates (Journal of Marketing Research [1980]: 210216) reported

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=+7.42 ● The article “The Distribution of Buying Frequency Rates” (Journal of Marketing Research [1980]: 210–216)

reported the results of a study of dentifrice purchases.

The investigators conducted their research using a national sample of 2071 households and recorded the number of toothpaste purchases for each household participating in the study. The results are given in the following frequency distribution:

Number Number of Number Number of of Households of Households Purchases (Frequency) Purchases (Frequency)

10 to ,20 904 90 to ,100 13 20 to ,30 500 100 to ,110 9 30 to ,40 258 110 to ,120 7 40 to ,50 167 120 to ,130 6 50 to ,60 94 130 to ,140 6 60 to ,70 56 140 to ,150 3 70 to ,80 26 150 to ,160 0 80 to ,90 20 160 to ,170 2

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