Referring to Exercise 13.10, compare the conclusions of the level = .05 (a) 2 test

Question:

Referring to Exercise 13.10, compare the conclusions of the level α = .05
(a) χtest of homogeneity.
(b) Z test that sales are higher with the modified page.


Data from in Exercise 13.10

A strategy called A/B testing is being implemented by many e-commerce firms. A product web page is modified by adding a picture or other visual change. Then, a fraction of the traffic is routed to the new page. For a sample of 1000 consumers who visit the original page, 70 purchase the item. From a sample of 400 customers who visit the modified site, 42 purchase the item.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Statistics Principles And Methods

ISBN: 9781119497110

8th Edition

Authors: Richard A. Johnson, Gouri K. Bhattacharyya

Question Posted: