1. Discuss the current media rights deals for the major U.S. sport leagues. Why are they so...

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1. Discuss the current media rights deals for the major U.S. sport leagues. Why are they so important to major corporations? Consider consolidation, convergence, conglomeration, and how corporations use sport to promote other holdings.

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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Question Posted: Oct 01, 2024 06:03 AM

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1. Discuss the current media rights deals for the major U.S. sport leagues. Why are they so...

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Strategic Sport Communication

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