1. In what ways does the symbiotic relationship between sport and the media affect print sport communication?...

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1. In what ways does the “symbiotic relationship” between sport and the media affect print sport communication? How does it affect electronic communication?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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