1. Think about sport shows (e.g., SportsCenter) and sport events (e.g., the Super Bowl). Why are ratings...
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1. Think about sport shows (e.g., SportsCenter) and sport events (e.g., the Super Bowl).
Why are ratings vital, and how do they fit into the Strategic Sport Communication Model?
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Related Book For
Strategic Sport Communication
ISBN: 9781492525776
2nd Edition
Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian
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