1. Think about sport shows (e.g., SportsCenter) and sport events (e.g., the Super Bowl). Why are ratings...

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1. Think about sport shows (e.g., SportsCenter) and sport events (e.g., the Super Bowl).

Why are ratings vital, and how do they fit into the Strategic Sport Communication Model?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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