1. What affects consumers purchase behavior and intentions? Of the factors that affect consumers purchase decisions, which...

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1. What affects consumers’ purchase behavior and intentions? Of the factors that affect consumers’ purchase decisions, which do you perceive as being most influential?

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Strategic Sport Communication

ISBN: 9781492525776

2nd Edition

Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian

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