3. How do motives and level of involvement affect individuals perceptions? How do these factors influence sport
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3. How do motives and level of involvement affect individuals’ perceptions? How do these factors influence sport public relations strategies?
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Related Book For
Strategic Sport Communication
ISBN: 9781492525776
2nd Edition
Authors: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian
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