Your communication team is establishing process indicators for a new Web site that focuses on increasing awareness

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Your communication team is establishing process indicators for a new Web site that focuses on increasing awareness of a vaccine-preventable childhood disease among parents and health care providers. The Web site includes sections for health care providers and parents (in both English and Spanish); a time line on the history of the disease; a section that highlights testimonials of parents whose children suffered or died from the disease; a contact e-mail to submit case studies, testimonials, questions, or suggestions for professionals and parents; a media section with recent press releases, facts, and statistics on the disease; a list of available speakers or experts to address media questions; and a resources section with links to other organizations that work in this disease area and relevant publications. Identify examples of process indicators that could be established to evaluate the potential success of this Web site, and discuss which methods you would use to monitor them.

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