Analyzing the competition is a fundamental component of competitive positioning. This chapter introduces several options for obtaining
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Analyzing the competition is a fundamental component of competitive positioning. This chapter introduces several options for obtaining this knowledge. Given a limited budget, how should a civil engineering organization prioritize their approach to competitive analysis?
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Related Book For
Strategic Corporate Management For Engineering
ISBN: 9780195124675
1st Edition
Authors: Meredith James E Chinowsky Paul
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