1. Have you bought any products from Toms? Why did you choose Toms over alternatives?

2. The one-for-one model worked for Toms shoes because consumers could visualize a tangible impact and build a connection with the product and the company. What are some other products or services you think would be viable for the one-for-one model? Explain.

3. This Mini Case details how Toms struggled to gain and sustain a competitive advantage. Why did Toms fail to do so? Do you think the one-for-one model can maintain a competitive advantage over the long term? Why or why not.

4. To turn around the failing company, Toms’ new leadership pivoted from creating shared value (CSV) to corporate social responsibility (CSR). Is this a wise choice? Why or why not.

5. Compare and contrast the CSR and the CSV approach. In which situations would one method be preferable to the other? Explain.