=+4. Case 9.4 mentions that Unilever launched Persil Power in the early 1990s but had to withdraw
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=+4. Case 9.4 mentions that Unilever launched Persil Power in the early 1990s but had to withdraw it when it was shown to damage clothes that were washed repeatedly. Did the company make serious errors of judgement, or was it out-manoeuvred by the aggressive response of its leading rival in this industry, Procter and Gamble?
Unilever http://www.unilever.com
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