Are the following global standardization industries, or industries where localization is more important: bulk chemicals, pharmaceuticals, branded
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Are the following global standardization industries, or industries where localization is more important: bulk chemicals, pharmaceuticals, branded food products, moviemaking, television manufacture, personal computers, airline travel, fashion retailing? LO1
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Related Book For 
Strategic Management Theory And Cases An Integrated Approach
ISBN: 9781285184487
11th Edition
Authors: Gareth R. Jones, Melissa A. Schilling
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