Boeing has experienced another product crisis with its 737 Max aircraft. Investigate how Boeing designed this plane,
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Boeing has experienced another product crisis with its 737 Max aircraft. Investigate how Boeing designed this plane, including the internal structure of the firm, the use of external partners, and the degree to which the firm employed a boundaryless design. In what ways might the structure used have played a part in the crisis with the 737 Max?
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Related Book For 
Strategic Management Text And Cases
ISBN: 9781264124329
11th Edition
Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald
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