Character merchandising can clearly be very lucrative, but how would you set about putting a value on

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Character merchandising can clearly be very lucrative, but how would you set about putting a value on a particular character?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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Question Posted: Jun 27, 2024 01:27 AM

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Character merchandising can clearly be very lucrative, but how would you set about putting a value on

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Strategic Management

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