Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are

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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications? LO4

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780132490924

4th Global Edition

Authors: Kevin Lane Keller

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Question Posted: Jul 04, 2024 11:05 AM

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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?
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Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are

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Strategic Brand Management Building Measuring And Managing Brand Equity

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