Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at
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Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions. LO4
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 9780132490924
4th Global Edition
Authors: Kevin Lane Keller
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