Discuss the concept of blue ocean strategy, and explain how innovation in business-level strategy can change the
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Discuss the concept of blue ocean strategy, and explain how innovation in business-level strategy can change the competitive game in an industry, giving the innovator a sustained competitive advantage. LO5
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Related Book For 
Strategic Management Theory And Cases An Integrated Approach
ISBN: 9781285184487
11th Edition
Authors: Gareth R. Jones, Melissa A. Schilling
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