Earlier, in 1999 Coca-Cola withdrew its Coke product from shelves in Belgium. What caused the incident and

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Earlier, in 1999 Coca-Cola withdrew its Coke product from shelves in Belgium. What caused the incident and how well did Coca-Cola deal with it?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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Question Posted: Jul 01, 2024 01:57 AM

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Earlier, in 1999 Coca-Cola withdrew its Coke product from shelves in Belgium. What caused the incident and

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Strategic Management

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