Figure 12.2 lists two challenges to electronic markets: (a) increased transaction risks and uncertainties, and (b) lack

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Figure 12.2 lists two challenges to electronic markets:

(a) increased transaction risks and uncertainties, and

(b) lack of power to enforce the change. Think of some others. In the case of electronic shopping, what are the major challenges? What are the risks from both the buyer and seller perspective?

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Strategic Information Management

ISBN: 209143

3rd Edition

Authors: Robert D. Galliers, Dorothy E Leidner

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