From the 1980s to the mid-1990s Rover had a strategic alliance with Honda. When its then owner, British Aerospace, sold Rover to BMW this alliance was wound down and then terminated. A Japanese influence was replaced by a German one. Rover developed a number of new models but by early 2000 its trading losses were so significant that BMW decided to ‘sell or close’. The Phoenix group was pulled together by a previous Rover manager, John Towers, and he acquired the business for a mere £10. Rover became British once more. Since then Rover has resurrected the MG name and used it to brand a number of its models. Rover has also developed strategic alliances with manufacturers in India and China.

How has the culture and style been affected by these various changes?