How can Rock Blocks increase the number of people that apply with the company? How can realistic job previews be used to increase interest?

Rock Blocks is a concrete manufacturing company. The company has been in business for over 60 years, and furnishes concrete blocks for building and landscape use. Rock Blocks is owned and operated by the third generation of the founding family and has over 600 employees. Customer demand for the company’s products is growing, but Rock Blocks is having difficulty attracting and hiring enough manufacturing talent to keep up with demand. The company typically posts openings for its specialty positions on Internet sites including Monster.
com and its own careers site, but the quality and quantity of applicants has been falling in recent years.
Accordingly to company president Roy Hanby, “concrete manufacturing isn’t a popular career choice. Unless someone has family or a friend working in the industry, it can be hard to convince them of the potential of the job.” Hanby explains that starting salaries and career growth potential are high, and many employees feel proud having made something that many people will see and use and that will be around for a long time.