How successful do you predict these recently proposed extensions will be? Why? LO9 a. Mont Blanc (famous
Question:
How successful do you predict these recently proposed extensions will be? Why? LO9
a. Mont Blanc (famous for pens): fragrances and other accessories (watches, cufflinks, sunglasses, and pocket knives)
b. Evian (famous for water): high-end spas
c. Starbucks (famous for coffee): film production and promotion
d. Trump (famous for hotels and casinos): vodka and mortgage services
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Related Book For
Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 182812
4th Edition
Authors: Keller/ Parameswaran/ Jacob
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