How successful do you predict these recently proposed extensions will be? Why? a. Mont Blanc (famous for

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How successful do you predict these recently proposed extensions will be? Why?

a. Mont Blanc (famous for pens): fragrances and other accessories (watches, cufflinks, sunglasses, and pocket knives)

b. Evian (famous for water): high-end spas

c. Starbucks (famous for coffee): film production and promotion

d. A company such as LinkedIn which enables networking for employment opportunities:

a business magazine

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780135641378

5th Edition

Authors: Kevin Lane Keller , Vanitha Swaminathan

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Question Posted: Jul 03, 2024 10:07 AM

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How successful do you predict these recently proposed extensions will be? Why? a. Mont Blanc (famous for

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Strategic Brand Management Building Measuring And Managing Brand Equity

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