In the Learning from Mistakes at the opening of the chapter, we discussed the struggles of LG in the mobile phone market. Choose a competing firm in this market (e.g., Apple, Samsung, Xiaomi, Huawei, Motorola) and analyze its strategy and value chain. Discuss how each activity in its value chain supports or does not support its generic strategy. What recommendations would you have for this firm as it looks to strengthen its market position and exploit the opportunity LG’s exit offers?