Loyalty programs are considered as competitive methods because they serve the role of driving top-of-the-line performance. Given
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Loyalty programs are considered as competitive methods because they serve the role of driving top-of-the-line performance. Given this fact, identify the key core competencies that must be developed within a firm to execute this CM successfully.
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Related Book For
Strategic Management In The Hospitality Industry
ISBN: 9781292027418
3rd Edition
Authors: Michael D Olsen, Joseph J West
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