Minicase 10.3 (David Bruce). (a) Do you think David Bruces approach to growth and change was appropriate

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Minicase 10.3 (David Bruce).

(a) Do you think David Bruce’s approach to growth and change was appropriate for the business he first began? Do you see it as opportunistic or incremental or planned?

(b) Why do you think Bruce’s brewery ventures have been successful?

(c) Do you think David Bruce’s approach of starting off a venture and then leaving to start something else confirms that he is a habitual entrepreneur?

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Strategic Management

ISBN: 9781844800834

5th Edition

Authors: John Thompson, Frank Martin

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