Outline the main advantages and disadvantages of developing a standardized global marketing program. LO1

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Outline the main advantages and disadvantages of developing a standardized global marketing program.

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 182812

4th Edition

Authors: Keller/ Parameswaran/ Jacob

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Outline the main advantages and disadvantages of developing a standardized global marketing program. LO1

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Strategic Brand Management Building Measuring And Managing Brand Equity

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