=+ Performance: How successfully is the business being run as a trading concern? Here we are concerned

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=+■ Performance: How successfully is the business being run as a trading concern? Here we are concerned not so much with profit as with profitability. How well is the company using the capital it employs to generate sales and in turn profits?

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Strategic Management Awareness And Change

ISBN: 9781844800834

5th Edition

Authors: John L. Thompson , Frank Martin

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