Pick two of your favorite brands. Which brand elements do you immediately associate with them? In your
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Pick two of your favorite brands. Which brand elements do you immediately associate with them? In your opinion, how do these fulfill the criteria for good brand elements as mentioned in this chapter?
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 103111
5th Global Edition
Authors: Kevin Keller , Tony Aperia , Mats Georgson
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