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Strategic Brand Management Building Measuring And Managing Brand Equity(5th Global Edition)

Authors:

Kevin Keller , Tony Aperia , Mats Georgson

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Cover Type:Hardcover

Condition:Used

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Book details

ISBN: 0134892496, 9780134892498

Book publisher: Prentice Hall

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Strategic Brand Management Building Measuring And Managing Brand Equity Chapter(s) :

Chapter: 1

Brief Exercises:

BE-1
BE-2
BE-4
BE-5

Cases:

Discussion Question:

DQ-1
DQ-2

Exercise 1.2:

E1.2-1

Exercise 1.3:

E1.3-2

Exercise Questions:

EQ-7
EQ-8

Exercises:

Mini Cases:

MC-2
MC-3
MC-4
MC-5

Problem Set A:

PSA-2
PSA-3

Problem Set B:

PSB-1

Problems:

Questions:

Review Exercises:

RE-3

Review question:

Rq-2
Rq-3

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