Think of a brand endorsed by a celebrity sportsperson. How credible is this endorsement to you? Why?

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Think of a brand endorsed by a celebrity sportsperson. How credible is this endorsement to you? Why? What factors might compromise the success of this endorsement in the future?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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Question Posted: Jul 05, 2024 10:04 AM

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Think of a brand endorsed by a celebrity sportsperson. How credible is this endorsement to you? Why?

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Strategic Brand Management Building Measuring And Managing Brand Equity

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