When you purchase a new electronic device, what role does the Internet play in your decision-making process?

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When you purchase a new electronic device, what role does the Internet play in your decision-making process? Which digital channels, if any, influence your decision the most?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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Question Posted: Jul 05, 2024 10:04 AM

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When you purchase a new electronic device, what role does the Internet play in your decision-making process?

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Strategic Brand Management Building Measuring And Managing Brand Equity

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