Take a trip to a supermarket near you. Look for products that try to generate secondary associations

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Take a trip to a supermarket near you. Look for products that try to generate secondary associations with clues regarding their country of origin on their packaging. What do these associations convey? Do they appeal to you as a consumer? Why?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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Question Posted: Jul 05, 2024 10:04 AM

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Take a trip to a supermarket near you. Look for products that try to generate secondary associations

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Strategic Brand Management Building Measuring And Managing Brand Equity

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