Take a trip to a supermarket and observe the extent of private-label brands. In which categories do
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Take a trip to a supermarket and observe the extent of private-label brands. In which categories do you believe private labels might be successful? Why?
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 103111
5th Global Edition
Authors: Kevin Keller , Tony Aperia , Mats Georgson
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