Have you ever voiced a complaint about a broken product or bad service to a manufacturer or

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Have you ever voiced a complaint about a broken product or bad service to a manufacturer or service provider? How was your complaint handled? What did you like or not like about their response?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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