Have you ever voiced a complaint about a broken product or bad service to a manufacturer or
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Have you ever voiced a complaint about a broken product or bad service to a manufacturer or service provider? How was your complaint handled? What did you like or not like about their response?
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Strategic Brand Management Building Measuring And Managing Brand Equity
ISBN: 103111
5th Global Edition
Authors: Kevin Keller , Tony Aperia , Mats Georgson
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