Are you part of a loyalty program, such as at a supermarket chain or a coffeehouse? If

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Are you part of a loyalty program, such as at a supermarket chain or a coffeehouse? If you are, why did you opt for it? Are there other loyalty programs that you were offered but declined to be a part of? What were the reasons for your decision?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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