Think of a branded service that you use regularly, like your bank or your phone company. What

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Think of a branded service that you use regularly, like your bank or your phone company.

What are its brand elements? How does branding help address the intangibility and variability of this service?

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 103111

5th Global Edition

Authors: Kevin Keller , Tony Aperia , Mats Georgson

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Question Posted: Jul 05, 2024 10:04 AM

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Think of a branded service that you use regularly, like your bank or your phone company. What

Question:

Step by Step Answer:

Strategic Brand Management Building Measuring And Managing Brand Equity

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