Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity. LO9

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Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity.

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 182812

4th Edition

Authors: Keller/ Parameswaran/ Jacob

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Question Posted: Jul 19, 2024 08:00 PM

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Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity.
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Summarize how consumers evaluate extensions and how extensions contribute to parent brand equity. LO9

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Strategic Brand Management Building Measuring And Managing Brand Equity

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