The big USA appliance maker, Whirlpool, recently acquired Indesit, an Italian company that sells appliances, in order

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The big USA appliance maker, Whirlpool, recently acquired Indesit, an Italian company that sells appliances, in order to double Whirlpool’s size in Europe, where the company has struggled to compete against Electrolux AB of Sweden, LG Electronics Inc. of South Korea, and Haier Group of China. Indesit had 13 percent of the major appliance market share in Eastern Europe and Whirlpool had 5 percent, so now Whirlpool has 18 percent. What type strategy is this for Whirlpool?

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