The worlds largest furniture retailer, IKEA based in Stockholm, Sweden, recently entered the insurance business, including child,
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The world’s largest furniture retailer, IKEA based in Stockholm, Sweden, recently entered the insurance business, including child, pregnancy, and home insurance products being available at many IKEA stores.
IKEA has over 59 million members of its Club, customers who regularly shop at its stores, and now these folks can purchase insurance. What type strategy is this for IKEA?
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Usman Nasir
I did Master of Commerce in year 2009 and completed ACCA (Association of Chartered Certified Accountants) in year 2013. I have 10 years of practical experience inclusive of teaching and industry. Currently i am working in a multinational company as finance manager and serving as part time teacher in a university. I have been doing tutoring via many sites. I am very strong at solving numerical / theoretical scenario-based questions.
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