This exercise can give you practice developing a Quantitative Strategic Planning Matrix to determine the relative attractiveness of various strategic alternatives.

Instructions

Step 1 Join with two other students in class to develop a joint QSPM for McDonald’s.

Step 2 Go to the blackboard and record your strategies and their Sum Total Attractiveness Score. Compare your team’s strategies and Sum Total Attractiveness Score to those of other teams. Be sure not to assign the same AS score in a given row. Recall that dashes should be inserted all the way across a given row when used.

Step 3 Discuss any major differences.