What are your favorite brand characters? Do you think they contribute to brand equity in any way?

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What are your favorite brand characters? Do you think they contribute to brand equity in any way? How? Can you relate their effects to the customer-based brand equity model? LO5

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Strategic Brand Management Building Measuring And Managing Brand Equity

ISBN: 9780132490924

4th Global Edition

Authors: Kevin Lane Keller

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Question Posted: Jul 04, 2024 11:05 AM

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What are your favorite brand characters? Do you think they contribute to brand equity in any way?

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Strategic Brand Management Building Measuring And Managing Brand Equity

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