What is Atlas doing well with regard to staffing strategically?

Graphic T-shirt company Atlas Corporation knows that executing its growth strategy depends on promoting from within.
Atlas believes that its staffing activities must obtain talent able to do the job being filled and with the potential to advance into management. Because it tends to receive a large number of applications for its job openings, Atlas must also process a large number of applicants for every opening and wants to do so as efficiently as possible.
Atlas decides that it wants to capitalize on the trend of using social media to source and recruit. The company opens a Twitter account and starts Tweeting its job openings to people following the company (generally customers hoping for discount offers).
It also posts its jobs on Monster.com, a large and popular job board, to try to maximize the number of applications. When job seekers apply for graphic design positions, they first complete an online application, and the information is sent to a database.
A recruiter is immediately sent any applications that pass an initial competency screen. Within a few days, the recruiter e-mails the candidate requesting a sample portfolio of his or her work.
Because of the size of the files, the portfolios are often rejected by recruiters’ e-mail accounts and the candidate must fax the documents as Atlas has no cloud storage mechanism.