When would market development generally be the preferred strategy over backward or forward integration?

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Strategic Management: A Competitive Advantage Approach, Concepts And Cases

ISBN: 9781292148496

16th Global Edition

Authors: Fred R David; Forest R David

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Question Posted: Jul 24, 2024 12:00 PM

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When would market development generally be the preferred strategy over backward or forward integration?

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Strategic Management: A Competitive Advantage Approach, Concepts And Cases

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