Why and how should the four Ps of marketing be aligned to support the organizations business strategy?

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Why and how should the four Ps of marketing be aligned to support the organization’s business strategy?

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Strategic Management Theory And Practice

ISBN: 9781452234984

4th Edition

Authors: John A. Parnell

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Question Posted: Mar 03, 2024 12:01 AM

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Why and how should the four Ps of marketing be aligned to support the organizations business strategy?

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Aligning the four Ps of marketing Product Price Place Promotion with the organizations ...View the full answer

Strategic Management Theory And Practice

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