Why is the international product life cycle model no longer appropriate to explain global innovation?

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Global Strategic Management

ISBN: 9781350932968

5th Edition

Authors: Philippe Lasserre, Felipe Monteiro

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Question Posted: Feb 26, 2024 03:00 AM

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Why is the international product life cycle model no longer appropriate to explain global innovation?

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The International Product Life Cycle IPLC model developed by Raymond Vernon in the 1960s was widely used to explain the global innovation process Howe...View the full answer

Global Strategic Management

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