1. What do you think makes a strong brand? Can you add any criteria to the list...
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1. What do you think makes a strong brand? Can you add any criteria to the list provided?
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Related Book For
Strategic Brand Management Building, Measuring, And Managing Brand Equity
ISBN: 9789332542204
4th Edition
Authors: Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob
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